Digital Marketing Expert Training In Jaipur

Course Modules:

Module I – Digital Marketing Overview 

Introduction to Digital Marketing

• Marketing, Traditional vs Digital
• What is Digital Marketing and Why ?
• Digital Marketing Platforms
• Digital Marketing – Organic and Paid
• Digital Marketing for Students, professionals & entrepreneurs

Module II – Website planning & Development (WordPress)

Domain Registration & Hosting

• Website Designing & Hosting
• Purchasing Domain Names
• Purchasing Web Hosting
• Connecting Domain & Hosting
• FTP Users & Using File Zila.
• Domain Control Panels
• Web Hosting Control Panels

WordPress website creation

• Different Types of Websites
• Start Designing Websites
• Understanding WordPress and it’s functioning?
• Understand Plugins or Extensions, Widgets, Pages, Post, and Category
• How to take backup of your website and Shift on another server?

Professional Blogging

• Free Platforms for Blogging
• Creating a Free Blog
• Objective of Additional Blog
• How to earn from blog
• Opportunities and Limitations of Blog

Module III – Advance Search Engine Optimization

Keyword Research and planning

• What are Keywords and Key phrases
• Why Keywords are Important in SEO
• What is Keywords Research
• Why Keyword Research in Important in SEO
• What is Google Keyword Planner
• How to Use Google Keyword Planner
• Analysing Keyword Competition
• Exact, Phrase and Broad Match in Keywords Research
• Finding Best Keywords for Our Website

Content Marketing

• Understanding Content Marketing
• Importance of content in Digital Marketing
• Creating Fresh and Unique Content
• Tutorials and Event Based Content Marketing
• Content Spinning
• Grammar Checker Tools
• Duplicate Content Checker Tools
• Images in Content
• SEO friendly Content Writing

Search Engine Optimization, SEO Strategy, Auditing & Reporting

• Understanding SEO
• How does SEO work?
• Keyword Research & Analysis
• Using Search Console for e‑ective SEO
• How to do an SEO Audit for Website? (Uber suggests,
• SEOptimer,yoast
• Optimizing with Google Algorithms
• Using Webmaster Tool
• Measuring SEO Effectiveness
• SEO Strategy Building
• Tools for Assessing SERP and Website Status
• Reporting Template and Generating Current Status of the Website
• Frequency of SEO Reporting

On Page Optimization – SEO

• Getting Started with Head Section
• Understanding On Page SEO ?
• Domain Name Selection & URL
• Structuring
• Head Section Optimization
• Meta Tags Optimization
• Optimizing Title Tags, Description
• Tags, Keywords Tags, Robots Tags
• Optimizing Open Graph Tags
• Redirection Tags
• SEO Friendly Content Writing
• Heading Optimization
• Keyword Density, Keyword
• Spamming and Keyword Stuffing
• LSI (Latent Semantic Indexing)
• Sitemap Submissions
• Image Optimization Strategies
• Link Optimization Strategies
• Robots File Creation
• XML Sitemap Creation

Off Page Optimization – SEO

• What is Off Page SEO?
• Why Off Page is Important?
• What Are Backlinks?
• Backlinks Creation Methods
• Difference Between Do Follow and
• No Follow Backlinks
• What is Google Page Rank
• How To Increase Google Page Rank
• Web Directory Submissions
• Social Bookmarking
• Article Writing & Submission
• Press Release Writing & Submissions
• Comment Writing
• Guest Blogging
• Classifieds posting
• Forum Posting
• Link Exchange (one way, two way and three way)
• Search Engine Submissions
• RSS Feeds

Local SEO – Local Business Promotion/GMB/ GEO Targeting

• What is Google My Business?
• How to get listed at Google Business?
• Google Business Verifications
• Setting Up your Business Profile in Google Places.
• Setting Up Profile Pictures and Cover Photos in Google Business.
• Creating Reviews in Google Places
• Google Business Listing Optimization
• Citation & Classified submission

International SEO

• Understand the psychology of user and business
• Location oriented search
• Cross border optimization approach
• Keyword Research for International SE

Google Webmaster Tools/ Search Console

• Understanding Google Webmaster Tools
• Importance of Google Webmaster Tools.
• Setting Up Google Webmaster Tools Account
• Adding Websites to Google Webmaster Tools
• Tracking the performance of website in Google Webmaster Tools
• Tracking clicks, Impressions, site Position and CTR’s
• Google Manual Penalties
• Google Automatic Penalties
• Using Google Link Disavow Tool
• www and Non www website versions
• GEO Targeting through GWT
• Link Analysis through GWT
• Internal Link Analysis through GWT

Google Analytics Tool

• Understanding Google Analytics Tool
• Why Google Analytics Tool is Important
• Starting with Google Analytics Tool
• Setup an account with Google Analytics Tool
• Adding site to GAT
• Tracking visitors through GAT
• Location, Browser, OS and Device tracking through GAT
• Real time and offline tracking through GAT
• USE behaviour tracking through GAT

Google Tag Manager

• Setup Tag Manager for maintaining website performance
• Using Google Analytics through Tag Manager
• How to give and take access to tag manager
• Understanding Tags, Trigger, Variables and Folders.
• Understanding Tag Versions, Workspace and Admin View
• Check executed tag on the website
• Advantages of Tag Manager

Search Engine Algorithms

• What Are Search Engine Algorithms
• Why Search Engine Create Algorithms
• Google Panda Algorithm
• Google Penguin Algorithm
• Google EMD Algorithm
• Google Humming Bird Algorithm
• Google Caffeine Algorithm

SEO Tools

• AHREFS – Website Analysis Tools
• Backlinks Checker Tools
• Moz Domain Authority
• Moz Page Authority
• Plagiarism Checker Tools
• Automatic Sitemap Generator
• SEO Toolbars
• Google URL Submitter
• Google Site command
• Google Cache command
• Google Link command

App Store Optimization (ASO)

• App name, title, and URL optimization.
• Keyword research for ASO.
• App rating and reviews generation and handling.
• Deep linking within mobile apps.
• Indexation of Apps in Google SERPS (search engine results pages).
• Click-through rate (CTR) optimization.
• Advertise your application

Module IV – Lead Generation

Lead Generation for Businesses

• Lead Generation Concept and Process and their importance
• Understanding Landing Pages and thank-you page
• Essentials of landing page and thank-you page
• Types of Landing Pages
• What is A/B testing?
• Converting Leads into sales – Lead Nurturing
• Creating Lead funnel
• Free tool setup for lead generation

Search Engine Marketing SEM (Google Ad words)

• SEM Introduction
• Understanding Google Ad words
• Account Creation and Setup in
• Campaign Management
• Sign-Up With Google Ad words
• How to create PPC campaign
• How to select Keywords for PPC Campaign
• Creating ADs for your PPC Campaign
• How to manage bids in PPC Campaign
• Types of Ads (Search, Display, Shopping, Video, App and Smart Ads
• Ad Extensions
• Monitoring Clicks, Impressions and CTR’s in Ad words
• Making Payments in Google Ad words
• Quality score and its importance
• Difference between Ad Rank and Ad Position

Google Ad words Certifications

• Google Ad words Exams Theoretical Preparation
• Sign Up for Google Ad words Certifications

Social Media Marketing SMM (Facebook/Instagram)

• Facebook Insights
• Facebook Algorithms
• Facebook Ads Manager
• Ad Practices for Ad Content
• Facebook Targeting Options
• Retargeting or Facebook Exchange

Remarketing & Retargeting Ads

• Understanding Google Ads Remarketing and Setup
• Setup Remarketing List
• Use Remarketing Audience in Campaign
• Use Remarketing Tag in the website and use Tag manager
• Remarketing for Website Traffic

Email Marketing & Automation

• What is email marketing and how does it work?
• Essentials of Email Marketing
• Types of email marketing
• Opt-in (Single Opt-in and Double Opt-in) and Bulk emailing
• Setting up email marketing account and Audience/List
• Email Template Design for the existing audience

Automation

• Create Email Marketing Strategy and Funnel
• Understanding Auto responders and Use
• Designing Email Series and User Engagement
• Concept Development for Email Automation

Mobile Marketing

• Fundamentals of Mobile Marketing
• Mobile Marketing Measurement and Analytics
• Understanding AMP – Accelerated Mobile Pages

SMS Marketing

• Understanding SMS Marketing and Importance
• Generating Mobile Database
• SMS Marketing Strategy
• Why SMS Marketing
• Kinds of SMS
• Integrate SMS API on Software’s

Landing Pages

• Understanding Landing Pages
• Why Landing Pages are important
• Creating Landing Pages
• Landing Page Templates
• Landing Page Analysis

Module V – Social Media  Marketing

Facebook Optimization

• Social media for business?
• Understanding Facebook Algorithm – Edge Rank
• Social Media Calendar
• Scheduling and Content Optimization
• Facebook Event, Group
• Facebook Ads and their Objectives
• Facebook Ad Funnel
• Conversion Tracking and Remarketing in Facebook
• Tools used in Facebook
• Facebook Ad Examples Library
• Facebook Ad Specification Documentation
• Facebook business manager

Instagram Optimization

• Instagram for business?
• Instagram marketing, content strategy and content plan
• Keys to a successful profile, Increasing Followers
• Instagram Stories, Post, Shootouts
• Best frequency and timing on Instagram
• Instagram analytics

YouTube Optimization

• YouTube Channel and Setup Brand Account
• Types of Video (Sales, Informational and Educational)
• YouTube Platform Navigation
• YouTube Creator Studio
• Dashboard, Video Manager
• Community, Channel, YouTube Analytics
• Creation and Editing of Video
• Planning for Live Video
• YouTube Studio Essentials
• Grow in YouTube Earnings
• Our Successful YouTube Case Study

LinkedIn Optimization

• LinkedIn Profile
• LinkedIn Business Page and Showcase Pages
• LinkedIn Group
• LinkedIn Ads
• Start a business from the LinkedIn

Twitter Optimization

• Creating Account & understand terminologies
• List, Moments and Twitter Cards
• Twitter Ads and Analytics
• Building Relationship with Media Agency and Celebrities

Module V – Ecommerce Marketing

Ecommerce Marketing

• Understanding Ecommerce Marketing
• Different Kind of Ecommerce Platforms
• Payment Gateways, Merchant Accounts & Logistics for physical goods.
• How to do Google Product Listing Ads (PLA) for e-commerce websites.
• How to do SEO for an e-commerce website
• How to set-up online shop on Amazon/ Flipkart/Meesho
• Essentials for Listing products
• How to generate more orders/sales
• How to select a product for selling
• Imaging and Cataloguing

Module VI – Graphic Designing 

Canva

• Using canva for Designing
• Web banner designing
• Digital Add designing
• Social media post designing

Adobe Express Cloud

• Using canva for Designing
• Web banner designing
• Digital Add designing
• Social media post designing

Module VII – Money Making Program 

Influencer Marketing

• What’s the Difference: Bloggers, Vloggers & Influencers?
• Overview of Influencer Marketing
• Key Components of Influencer Marketing
• Influencer Marketing in Social Media
• Platform selection for Influencer Marketing
• Become an Influencer
• Hire and Pay Influencer
• Result Tracking through Influence Marketing

Affiliate Marketing

• Understanding Affiliates Marketing
• Difference between AdSense and Affiliates
• How Affiliates Marketing works
• How to apply for Affiliates
• Direct and In-Direct Affiliates Marketers
• How to create coupons in Affiliates Marketing
• How to Earn money with Affiliates Marketing
• Applying as an affiliate at Amazon, Flipkart and other major Ecommerce websites
• Optimizing Affiliates for best performance

Blog Monetization

• What is Blog Monetization?
• Why to Monetize a Blog
• Blog Monetization with Google AdSense
• Blog Monetization with Affiliates

Google AdSense

• Understanding Google AdSense
• How to apply for Google AdSense
• How to easily get Approved with AdSense
• Difference between Text and Display Ads
• Placing Advertisements on you Blog or Website
• Custom and URL channels
• Optimizing Google AdSense Ads for best performance
• Allow and Add categories
• Performance Reports
• How to earn money with Google AdSense
• Getting Cheques /Neft from Google AdSense

Career as a Freelancing

• Understanding Freelancing
• Freelancing Websites
• Sign Up with Freelancing Sites
• Getting Projects through freelance websites

Module VIII – Digital  Marketing Strategies 

Digital Marketing Strategy

• Digital Marketing Strategy for Businesses
• Digital Marketing Strategy Cycle
• Audit / Current Situation and Recommendations
• Optimum and Effective Execution
• Analyse and Report

Online Reputation Management

• What is online reputation management?
• Understanding ORM scenario
• How to deal with criticism online
• Online reputation management Commandments
• How to create a positive brand image online
• Understanding tools for monitoring online reputation
• Best examples of online reputation management

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