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Digital Marketing Expert Training In Jaipur

180 days
All levels
0 lessons
0 quizzes
0 students

Course Modules:

Module I – Digital Marketing Overview 

Introduction to Digital Marketing

  • Marketing, Traditional vs Digital
  • What is Digital Marketing and Why ?
  • Digital Marketing Platforms
  • Digital Marketing – Organic and Paid
  • Digital Marketing for Students, professionals & entrepreneurs

Module II – Website planning & Development (WordPress)

Domain Registration & Hosting

  • Website Designing & Hosting
  • Purchasing Domain Names
  • Purchasing Web Hosting
  • Connecting Domain & Hosting
  • FTP Users & Using File Zila.
  • Domain Control Panels
  • Web Hosting Control Panels

WordPress website creation

  • Different Types of Websites
  • Start Designing Websites
  • Understanding WordPress and it’s functioning?
  • Understand Plugins or Extensions, Widgets, Pages, Post, and Category
  • How to take backup of your website and Shift on another server?

Professional Blogging

  • Free Platforms for Blogging
  • Creating a Free Blog
  • Objective of Additional Blog
  • How to earn from blog
  • Opportunities and Limitations of Blog

Module III – Advance Search Engine Optimization

Keyword Research and planning

  • What are Keywords and Key phrases
  • Why Keywords are Important in SEO
  • What is Keywords Research
  • Why Keyword Research in Important in SEO
  • What is Google Keyword Planner
  • How to Use Google Keyword Planner
  • Analysing Keyword Competition
  • Exact, Phrase and Broad Match in Keywords Research
  • Finding Best Keywords for Our Website

Content Marketing

  • Understanding Content Marketing
  • Importance of content in Digital Marketing
  • Creating Fresh and Unique Content
  • Tutorials and Event Based Content Marketing
  • Content Spinning
  • Grammar Checker Tools
  • Duplicate Content Checker Tools
  • Images in Content
  • SEO friendly Content Writing

Search Engine Optimization, SEO Strategy, Auditing & Reporting

  • Understanding SEO
  • How does SEO work?
  • Keyword Research & Analysis
  • Using Search Console for e‑ective SEO
  • How to do an SEO Audit for Website? (Uber suggests,
  • SEOptimer,yoast
  • Optimizing with Google Algorithms
  • Using Webmaster Tool
  • Measuring SEO Effectiveness
  • SEO Strategy Building
  • Tools for Assessing SERP and Website Status
  • Reporting Template and Generating Current Status of the Website
  • Frequency of SEO Reporting

On Page Optimization – SEO

  • Getting Started with Head Section
  • Understanding On Page SEO ?
  • Domain Name Selection & URL
  • Structuring
  • Head Section Optimization
  • Meta Tags Optimization
  • Optimizing Title Tags, Description
  • Tags, Keywords Tags, Robots Tags
  • Optimizing Open Graph Tags
  • Redirection Tags
  • SEO Friendly Content Writing
  • Heading Optimization
  • Keyword Density, Keyword
  • Spamming and Keyword Stuffing
  • LSI (Latent Semantic Indexing)
  • Sitemap Submissions
  • Image Optimization Strategies
  • Link Optimization Strategies
  • Robots File Creation
  • XML Sitemap Creation

Off Page Optimization – SEO

  • What is Off Page SEO?
  • Why Off Page is Important?
  • What Are Backlinks?
  • Backlinks Creation Methods
  • Difference Between Do Follow and
  • No Follow Backlinks
  • What is Google Page Rank
  • How To Increase Google Page Rank
  • Web Directory Submissions
  • Social Bookmarking
  • Article Writing & Submission
  • Press Release Writing & Submissions
  • Comment Writing
  • Guest Blogging
  • Classifieds posting
  • Forum Posting
  • Link Exchange (one way, two way and three way)
  • Search Engine Submissions
  • RSS Feeds

Local SEO – Local Business Promotion/GMB/ GEO Targeting

  • What is Google My Business?
  • How to get listed at Google Business?
  • Google Business Verifications
  • Setting Up your Business Profile in Google Places.
  • Setting Up Profile Pictures and Cover Photos in Google Business.
  • Creating Reviews in Google Places
  • Google Business Listing Optimization
  • Citation & Classified submission

International SEO

  • Understand the psychology of user and business
  • Location oriented search
  • Cross border optimization approach
  • Keyword Research for International SE

Google Webmaster Tools/ Search Console

  • Understanding Google Webmaster Tools
  • Importance of Google Webmaster Tools.
  • Setting Up Google Webmaster Tools Account
  • Adding Websites to Google Webmaster Tools
  • Tracking the performance of website in Google Webmaster Tools
  • Tracking clicks, Impressions, site Position and CTR’s
  • Google Manual Penalties
  • Google Automatic Penalties
  • Using Google Link Disavow Tool
  • www and Non www website versions
  • GEO Targeting through GWT
  • Link Analysis through GWT
  • Internal Link Analysis through GWT

Google Analytics Tool

  • Understanding Google Analytics Tool
  • Why Google Analytics Tool is Important
  • Starting with Google Analytics Tool
  • Setup an account with Google Analytics Tool
  • Adding site to GAT
  • Tracking visitors through GAT
  • Location, Browser, OS and Device tracking through GAT
  • Real time and offline tracking through GAT
  • USE behaviour tracking through GAT

Google Tag Manager

  • Setup Tag Manager for maintaining website performance
  • Using Google Analytics through Tag Manager
  • How to give and take access to tag manager
  • Understanding Tags, Trigger, Variables and Folders.
  • Understanding Tag Versions, Workspace and Admin View
  • Check executed tag on the website
  • Advantages of Tag Manager

Search Engine Algorithms

  • What Are Search Engine Algorithms
  • Why Search Engine Create Algorithms
  • Google Panda Algorithm
  • Google Penguin Algorithm
  • Google EMD Algorithm
  • Google Humming Bird Algorithm
  • Google Caffeine Algorithm

SEO Tools

  • AHREFS – Website Analysis Tools
  • Backlinks Checker Tools
  • Moz Domain Authority
  • Moz Page Authority
  • Plagiarism Checker Tools
  • Automatic Sitemap Generator
  • SEO Toolbars
  • Google URL Submitter
  • Google Site command
  • Google Cache command
  • Google Link command

App Store Optimization (ASO)

  • App name, title, and URL optimization.
  • Keyword research for ASO.
  • App rating and reviews generation and handling.
  • Deep linking within mobile apps.
  • Indexation of Apps in Google SERPS (search engine results pages).
  • Click-through rate (CTR) optimization.
  • Advertise your application

Module IV – Lead Generation

Lead Generation for Businesses

  • Lead Generation Concept and Process and their importance
  • Understanding Landing Pages and thank-you page
  • Essentials of landing page and thank-you page
  • Types of Landing Pages
  • What is A/B testing?
  • Converting Leads into sales – Lead Nurturing
  • Creating Lead funnel
  • Free tool setup for lead generation

Search Engine Marketing SEM (Google Ad words)

  • SEM Introduction
  • Understanding Google Ad words
  • Account Creation and Setup in
  • Campaign Management
  • Sign-Up With Google Ad words
  • How to create PPC campaign
  • How to select Keywords for PPC Campaign
  • Creating ADs for your PPC Campaign
  • How to manage bids in PPC Campaign
  • Types of Ads (Search, Display, Shopping, Video, App and Smart Ads
  • Ad Extensions
  • Monitoring Clicks, Impressions and CTR’s in Ad words
  • Making Payments in Google Ad words
  • Quality score and its importance
  • Difference between Ad Rank and Ad Position

Google Ad words Certifications

  • Google Ad words Exams Theoretical Preparation
  • Sign Up for Google Ad words Certifications

Social Media Marketing SMM (Facebook/Instagram)

  • Facebook Insights
  • Facebook Algorithms
  • Facebook Ads Manager
  • Ad Practices for Ad Content
  • Facebook Targeting Options
  • Retargeting or Facebook Exchange

Remarketing & Retargeting Ads

  • Understanding Google Ads Remarketing and Setup
  • Setup Remarketing List
  • Use Remarketing Audience in Campaign
  • Use Remarketing Tag in the website and use Tag manager
  • Remarketing for Website Traffic

Email Marketing & Automation

  • What is email marketing and how does it work?
  • Essentials of Email Marketing
  • Types of email marketing
  • Opt-in (Single Opt-in and Double Opt-in) and Bulk emailing
  • Setting up email marketing account and Audience/List
  • Email Template Design for the existing audience


  • Create Email Marketing Strategy and Funnel
  • Understanding Auto responders and Use
  • Designing Email Series and User Engagement
  • Concept Development for Email Automation

Mobile Marketing

  • Fundamentals of Mobile Marketing
  • Mobile Marketing Measurement and Analytics
  • Understanding AMP – Accelerated Mobile Pages

SMS Marketing

  • Understanding SMS Marketing and Importance
  • Generating Mobile Database
  • SMS Marketing Strategy
  • Why SMS Marketing
  • Kinds of SMS
  • Integrate SMS API on Software’s

Landing Pages

  • Understanding Landing Pages
  • Why Landing Pages are important
  • Creating Landing Pages
  • Landing Page Templates
  • Landing Page Analysis

Module V – Social Media  Marketing

Facebook Optimization

  • Social media for business?
  • Understanding Facebook Algorithm – Edge Rank
  • Social Media Calendar
  • Scheduling and Content Optimization
  • Facebook Event, Group
  • Facebook Ads and their Objectives
  • Facebook Ad Funnel
  • Conversion Tracking and Remarketing in Facebook
  • Tools used in Facebook
  • Facebook Ad Examples Library
  • Facebook Ad Specification Documentation
  • Facebook business manager

Instagram Optimization

  • Instagram for business?
  • Instagram marketing, content strategy and content plan
  • Keys to a successful profile, Increasing Followers
  • Instagram Stories, Post, Shootouts
  • Best frequency and timing on Instagram
  • Instagram analytics

YouTube Optimization

  • YouTube Channel and Setup Brand Account
  • Types of Video (Sales, Informational and Educational)
  • YouTube Platform Navigation
  • YouTube Creator Studio
  • Dashboard, Video Manager
  • Community, Channel, YouTube Analytics
  • Creation and Editing of Video
  • Planning for Live Video
  • YouTube Studio Essentials
  • Grow in YouTube Earnings
  • Our Successful YouTube Case Study

LinkedIn Optimization

  • LinkedIn Profile
  • LinkedIn Business Page and Showcase Pages
  • LinkedIn Group
  • LinkedIn Ads
  • Start a business from the LinkedIn

Twitter Optimization

  • Creating Account & understand terminologies
  • List, Moments and Twitter Cards
  • Twitter Ads and Analytics
  • Building Relationship with Media Agency and Celebrities

Module V – Ecommerce Marketing

Ecommerce Marketing

  • Understanding Ecommerce Marketing
  • Different Kind of Ecommerce Platforms
  • Payment Gateways, Merchant Accounts & Logistics for physical goods.
  • How to do Google Product Listing Ads (PLA) for e-commerce websites.
  • How to do SEO for an e-commerce website
  • How to set-up online shop on Amazon/ Flipkart/Meesho
  • Essentials for Listing products
  • How to generate more orders/sales
  • How to select a product for selling
  • Imaging and Cataloguing

Module VI – Graphic Designing 


  • Using canva for Designing
  • Web banner designing
  • Digital Add designing
  • Social media post designing

Adobe Express Cloud

  • Using canva for Designing
  • Web banner designing
  • Digital Add designing
  • Social media post designing

Module VII – Money Making Program 

Influencer Marketing

  • What’s the Difference: Bloggers, Vloggers & Influencers?
  • Overview of Influencer Marketing
  • Key Components of Influencer Marketing
  • Influencer Marketing in Social Media
  • Platform selection for Influencer Marketing
  • Become an Influencer
  • Hire and Pay Influencer
  • Result Tracking through Influence Marketing

Affiliate Marketing

  • Understanding Affiliates Marketing
  • Difference between AdSense and Affiliates
  • How Affiliates Marketing works
  • How to apply for Affiliates
  • Direct and In-Direct Affiliates Marketers
  • How to create coupons in Affiliates Marketing
  • How to Earn money with Affiliates Marketing
  • Applying as an affiliate at Amazon, Flipkart and other major Ecommerce websites
  • Optimizing Affiliates for best performance

Blog Monetization

  • What is Blog Monetization?
  • Why to Monetize a Blog
  • Blog Monetization with Google AdSense
  • Blog Monetization with Affiliates

Google AdSense

  • Understanding Google AdSense
  • How to apply for Google AdSense
  • How to easily get Approved with AdSense
  • Difference between Text and Display Ads
  • Placing Advertisements on you Blog or Website
  • Custom and URL channels
  • Optimizing Google AdSense Ads for best performance
  • Allow and Add categories
  • Performance Reports
  • How to earn money with Google AdSense
  • Getting Cheques /Neft from Google AdSense

Career as a Freelancing

  • Understanding Freelancing
  • Freelancing Websites
  • Sign Up with Freelancing Sites
  • Getting Projects through freelance websites

Module VIII – Digital  Marketing Strategies 

Digital Marketing Strategy

  • Digital Marketing Strategy for Businesses
  • Digital Marketing Strategy Cycle
  • Audit / Current Situation and Recommendations
  • Optimum and Effective Execution
  • Analyse and Report

Online Reputation Management

  • What is online reputation management?
  • Understanding ORM scenario
  • How to deal with criticism online
  • Online reputation management Commandments
  • How to create a positive brand image online
  • Understanding tools for monitoring online reputation
  • Best examples of online reputation management

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