Lead Generation Training In Jaipur

Course Modules:

Lead Generation for Businesses

• Lead Generation Concept and Process and their importance
• Understanding Landing Pages and thank-you page
• Essentials of landing page and thank-you page
• Types of Landing Pages
• What is A/B testing?
• Converting Leads into sales – Lead Nurturing
• Creating Lead funnel
• Free tool setup for lead generation

Search Engine Marketing SEM (Google Ad words)

• SEM Introduction
• Understanding Google Ad words
• Account Creation and Setup in
• Campaign Management
• Sign-Up With Google Ad words
• How to create PPC campaign
• How to select Keywords for PPC Campaign
• Creating ADs for your PPC Campaign
• How to manage bids in PPC Campaign
• Types of Ads (Search, Display, Shopping, Video, App and Smart Ads
• Ad Extensions
• Monitoring Clicks, Impressions and CTR’s in Ad words
• Making Payments in Google Ad words
• Quality score and its importance
• Difference between Ad Rank and Ad Position

Google Ad words Certifications

• Google Ad words Exams Theoretical Preparation
• Sign Up for Google Ad words Certifications

Social Media Marketing SMM (Facebook/Instagram)

• Facebook Insights
• Facebook Algorithms
• Facebook Ads Manager
• Ad Practices for Ad Content
• Facebook Targeting Options
• Retargeting or Facebook Exchange

Remarketing & Retargeting Ads

• Understanding Google Ads Remarketing and Setup
• Setup Remarketing List
• Use Remarketing Audience in Campaign
• Use Remarketing Tag in the website and use Tag manager
• Remarketing for Website Traffic

Email Marketing & Automation

• What is email marketing and how does it work?
• Essentials of Email Marketing
• Types of email marketing
• Opt-in (Single Opt-in and Double Opt-in) and Bulk emailing
• Setting up email marketing account and Audience/List
• Email Template Design for the existing audience

Automation

• Create Email Marketing Strategy and Funnel
• Understanding Auto responders and Use
• Designing Email Series and User Engagement
• Concept Development for Email Automation

Mobile Marketing

• Fundamentals of Mobile Marketing
• Mobile Marketing Measurement and Analytics
• Understanding AMP – Accelerated Mobile Pages

SMS Marketing

• Understanding SMS Marketing and Importance
• Generating Mobile Database
• SMS Marketing Strategy
• Why SMS Marketing
• Kinds of SMS
• Integrate SMS API on Software’s

Landing Pages

• Understanding Landing Pages
• Why Landing Pages are important
• Creating Landing Pages
• Landing Page Templates
• Landing Page Analysis

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