

₹5,000.00
20
Course Features
- Lectures 0
- Quizzes 0
- Duration 13 week
- Skill level Mid Level
- Language English
- Students 20
- Assessments Yes
20 students
SEO Training Institute in Jaipur
Course Details:
SEO plays important role for the ranking of websites. Professionals of SEO are in high demand as countless websites are added each day. Even though SEO is a technique in Digital Marketing, it still has prominent role in improving the rankings. Training from best institutes results in students becoming professionals in SEO.
Course Modules:
Overview of Search Engine Optimization:
- What is search engine optimization (SEO)?
- Reading a search engine results page
- How SEO affects your business
- Setting SEO expectations
Keywords: The Foundation of SEO:
- Why you need a keyword research plan
- How to research keywords
- Tools to help you analyze keyword
- Understanding keyword attributes
- Understanding keyword distribution
- Ongoing keyword evaluation
Content Optimization: How Search Engines and People View Web Pages:
- Understanding content optimization
- Optimizing for site structure
- Recognizing different types of content
- Optimizing textual page elements
- Optimizing non-text components of a web page
- Analyzing content quality
- Exploring the benefits of user-generated content
Content Optimization: Technical SEO:
- Interpreting the code behind web pages
- Understanding how search engines index content
- Working with canonical URLs and redirects
- Leveraging microformats
- Working with server-side factors
- Using Google Webmaster Tools
- Using Bing Webmaster Tools
Long-Term Content Planning:
- Overview of long-term content strategizing
- Planning a successful content strategy and avoiding common mistakes
- Defining your audience, topics, angle, and style
- Understanding different types of content
- Getting ideas for content
- Working with an editorial calendar
- Promoting your content with social media
- Measuring content performance
Link Building Basics:
- Understanding the importance of links
- How the search engine killed the web directory
- How link analysis revolutionized web search
- Exploring the anatomy of a link
- Not just PageRank: Understanding what links do for your site
- Explaining Google PageRank
- Looking at PageRank in practice
- Exploring keywords and Google bombs
- The perfect link
- Dealing with problem links
- Analyzing links
Building Links:
- Exploring the two types of links
- Building internal links
- Building external links
- Grabbing low-hanging fruit
- Fostering a “think links” mentality
- Working with “local” pages and directory links
- Reciprocal linking: Is it worth the trouble?
- Creating press releases
- Working with article syndication
- Working with bloggers
- Creating link bait
- Examining social networking links
- Getting more links
- Working with linking software
- Exploring Penguin: The new link approach from Google
The Link Game:
- Buying links: Pros and cons
- When is paying for links buying links?
- Finding link services
- Understanding linking jargon
- Finding link-building opportunities
- Questions to ask
- Executing a link-building strategy
Measuring SEO Effectiveness:
- Measuring SEO performance
- Analyzing keywords
- Analyzing links
- Analyzing the impact of social media
SEO for Ecommerce:
- Understanding SEO and ecommerce
- Working with semantic HTML
- The technical components of ecommerce
- Exploring ecommerce information architecture
- Producing ecommerce content
- Leveraging link building and social media for ecommerce
- Adapting ecommerce websites for international audiences
Local Search:
- Understanding local search
- Understanding Google+ Local
- Setting up and optimizing Google+ Local
- Getting more citations
- Getting more reviews for your business
- Optimizing your website for local search
- The future of local search
International SEO:
- Understanding cultural aspects of international SEO
- Optimizing technical content for international audiences
- Optimizing translated and localized content
- Building links for an international audience
- Analyzing and measuring an international SEO campaign
- Avoiding pitfalls with international SEO
- Determining your next steps
Curriculum is empty
0.00 average based on 0 ratings
5 Star 0%
4 Star 0%
3 Star 0%
2 Star 0%
1 Star 0%