SEO Training Institute in Jaipur

SEO Training Institute in Jaipur

Course Details:

SEO plays important role for the ranking of websites. Professionals of SEO are in high demand as countless websites are added each day. Even though SEO is a technique in Digital Marketing, it still has prominent role in improving the rankings. Training from best institutes results in students becoming professionals in SEO.

Course Modules:

Overview of Search Engine Optimization:

• What is search engine optimization (SEO)?
• Reading a search engine results page
• How SEO affects your business
• Setting SEO expectations

Keywords: The Foundation of SEO:

• Why you need a keyword research plan
• How to research keywords
• Tools to help you analyze keyword
• Understanding keyword attributes
• Understanding keyword distribution
• Ongoing keyword evaluation

Content Optimization: How Search Engines and People View Web Pages:

• Understanding content optimization
• Optimizing for site structure
• Recognizing different types of content
• Optimizing textual page elements
• Optimizing non-text components of a web page
• Analyzing content quality
• Exploring the benefits of user-generated content

Content Optimization: Technical SEO:

• Interpreting the code behind web pages
• Understanding how search engines index content
• Working with canonical URLs and redirects
• Leveraging microformats
• Working with server-side factors
• Using Google Webmaster Tools
• Using Bing Webmaster Tools

Long-Term Content Planning:

• Overview of long-term content strategizing
• Planning a successful content strategy and avoiding common mistakes
• Defining your audience, topics, angle, and style
• Understanding different types of content
• Getting ideas for content
• Working with an editorial calendar
• Promoting your content with social media
• Measuring content performance

Link Building Basics:

• Understanding the importance of links
• How the search engine killed the web directory
• How link analysis revolutionized web search
• Exploring the anatomy of a link
• Not just PageRank: Understanding what links do for your site
• Explaining Google PageRank
• Looking at PageRank in practice
• Exploring keywords and Google bombs
• The perfect link
• Dealing with problem links
• Analyzing links

Building Links:

• Exploring the two types of links
• Building internal links
• Building external links
• Grabbing low-hanging fruit
• Fostering a “think links” mentality
• Working with “local” pages and directory links
• Reciprocal linking: Is it worth the trouble?
• Creating press releases
• Working with article syndication
• Working with bloggers
• Creating link bait
• Examining social networking links
• Getting more links
• Working with linking software
• Exploring Penguin: The new link approach from Google

The Link Game:

• Buying links: Pros and cons
• When is paying for links buying links?
• Finding link services
• Understanding linking jargon
• Finding link-building opportunities
• Questions to ask
• Executing a link-building strategy

Measuring SEO Effectiveness:

• Measuring SEO performance
• Analyzing keywords
• Analyzing links
• Analyzing the impact of social media

SEO for Ecommerce:

• Understanding SEO and ecommerce
• Working with semantic HTML
• The technical components of ecommerce
• Exploring ecommerce information architecture
• Producing ecommerce content
• Leveraging link building and social media for ecommerce
• Adapting ecommerce websites for international audiences

Local Search:

• Understanding local search
• Understanding Google+ Local
• Setting up and optimizing Google+ Local
• Getting more citations
• Getting more reviews for your business
• Optimizing your website for local search
• The future of local search

International SEO: