Digital Marketing Workshop

Event Description:

Digital Marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.

Course Modules:

1-Google Ad-words

·        Fundamentals

·        Search marketing

·        Display marketing

·        Mobile (app) marketing

·        Video (YouTube) marketing

·        Shopping marketing

2-Facebook and Instagram Adverts

·        Page reach and followers

·        Post engagement

·        Traffic generation

·        Lead generation

3-LinkedIn Ads

·        Page profile reach and followers

·        Lead generation

4-Twitter Ads

·        Account reach and followers

·        Lead generation

5-Organic Digital Marketing

·        Google Analytics

·        Audience

·        Acquisition

·        Behaviour

·        Goals/Conversions

6-Content Marketing

·        Inbound content

·        Outbound content

7-Email Marketing

·        For small databases

·        For large database

8-Social Media Optimization

·        Facebook

·        Instagram

·        Twitter

·        LinkedIn

·        Pinterest

·        Snapchat

9-Search Engine Optimization (SEO)

·        On-page

·        Off-page

10-Landing Page Optimization

·        Relevancy

·        Originality

·        Transparency

·        Navigation